Actual median ACV: $2,850/mo ◆ Net margin: 64% ◆ Avg CAC: $847 ◆ Client lifetime: 4.2 months ◆ Tool spend: $680/mo ◆ Time to first client: 11 weeks ◆ Actual median ACV: $2,850/mo ◆ Net margin: 64% ◆ Avg CAC: $847 ◆ Client lifetime: 4.2 months ◆ Tool spend: $680/mo ◆ Time to first client: 11 weeks ◆
Q1 2026 benchmark report live

The actual
numbers behind
AI agency
economics.

Everyone else is selling the dream. We publish what AI agencies actually charge, what margins actually look like, and what client acquisition actually costs. Verified data. Zero gurus.

0
Verified operators
$0
Median monthly ACV
0%
Median net margin
0
Data points
Live data preview

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Actual Q1 2026 — AI agency pricing distribution
Free preview
$2,850
Median ACV/client
$480
10th percentile
$9,200
90th percentile
200+
Operators surveyed
Click any bar to see the insight for that pricing tier.
The rest of the dataset is Pro only:
64%
Net margin median
Pro only
$847
Avg client CAC
Pro only
4.2mo
Client lifetime
Pro only
$680
Tool stack spend
Pro only
The problem

You're flying blind.
Everyone is.

01
You don't know if your pricing is right
Are you charging $2,000 or $5,000 per month? Without benchmarks you're guessing. Actual publishes the full distribution so you know exactly where you stand.
02
You don't know what margins are normal
64% net margin is median for solo operators. Below that means a systems problem. Above it means you're doing something right. You can't know without data.
03
You can't benchmark your acquisition
Referral CAC is $180. Cold email is $340. Paid ads are $1,890 with the worst client quality. You should know this before spending another dollar.
04
Everyone around you is selling a course
We're not. Actual is a data publication. No coaching, no upsells, no success theater. Just the numbers the industry has been missing.
What you get

Intelligence. Systems.
Network.

01
Quarterly benchmark reports
Full financial and operational benchmarks — pricing, margins, CAC, churn, tool spend. Verified operators, published quarterly.
02
Weekly intelligence briefing
What's actually working in AI agency operations right now. Quant rigor, zero hype. Every Tuesday.
03
Operator templates library
Contracts, proposals, pricing calculators, SOWs, onboarding sequences — everything a serious AI agency needs.
04
Verified operator directory
Find peers, subcontractors, and referral partners. Businesses seeking AI services find you here.
05
Tool stack intelligence
Honest ratings from operators who use them. Not vendor marketing. Updated monthly.
06
Enterprise data access
Full anonymized dataset for tool companies, VCs, and researchers. The most complete AI agency dataset in existence.
FOUNDING
Limited — 100 spots only

Founding
Partner
Class

We're recruiting 100 AI agency operators as founding data partners for Actual's inaugural Q1 2026 benchmark report. Your data shapes the industry. Your access is free forever.

✓
Featured in the inaugural benchmark report
✓
Lifetime Pro access — free, always
✓
Founding Partner badge in the Actual directory
✓
Private founding partner community channel
✓
Full dataset access before public release
47 of 100 spots remaining
Pricing

Simple. Honest.
Worth it.

Free
$0
forever
Weekly briefing
Public benchmark summaries
Basic tool ratings
Full benchmark datasets
Templates library
Operator directory
Most popular
Pro operator
$497
per year — $41/month
Everything in free
Full quarterly datasets
Complete templates library
Verified operator directory
Peer referral network
Historical data comparisons
Enterprise
Custom
annual license
Everything in Pro
Full anonymized dataset
Longitudinal cohort data
Custom benchmark reports
Investor-grade data room
Dedicated account contact

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